Principal UX Researcher

Turning complex insights into product and service decisions that drive measurable impact

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Principal UX Researcher

Turning complex insights into product and service decisions that drive measurable impact

View Portfolio

How I Drive Impact

With 14+ years of experience, I partner with cross-functional and executive stakeholders to translate user needs into high-impact product and service decisions.

I lead research and experience strategy across healthcare, government, education, and enterprise environments—helping organizations move from insight to action with clarity and confidence. My work has supported high-value initiatives, including those tied to multimillion-dollar outcomes.

I’ve also presented at industry conferences, been published in UX publications, and mentored emerging UX professionals.

How I Work

I lead research that drives product strategy and delivers measurable business impact.

1. Frame the Right Problem
I align leaders and teams on clear objectives, ensuring we solve the highest-value problems.

2. Drive Strategic Alignment
I connect user insights to product and business priorities to guide confident decision-making.

3. Generate Trusted Insight
I apply rigorous, mixed-method approaches to produce credible, decision-ready findings.

4. Synthesize for Action
I distill complexity into clear, executive-ready recommendations that move teams forward.

5. Influence at Scale
I partner across product, design, engineering, and leadership to ensure insights shape strategy and execution.

6. Deliver Measurable Impact
I measure success by product outcomes, adoption, risk reduction, and business value.

Principal UX Researcher

Principal UX Researcher

Strategic Impact

My work has contributed to $30M in contract wins through research-driven strategic direction

How I Drive Impact

How I Work

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Let's Connect

Lia D. McCabe, Principal UX Researcher

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