I turn complex systems into clear direction.
I’m Lia McCabe, a product and experience strategy leader with 14+ years of experience connecting customer insight, systems thinking, and human-centered research to consequential business and product decisions. My work spans federal, healthcare, and complex enterprise environments where the path forward is rarely obvious.
Strategy grounded in evidence and built for action
See the whole system
I connect customer needs, organizational constraints, technology, and business priorities to reveal the larger pattern behind individual problems.
Turn evidence into direction
I synthesize complex qualitative and quantitative signals into clear priorities, strategic narratives, and actionable roadmaps.
Lead across boundaries
I align product, design, engineering, operations, clinical, and executive stakeholders around shared decisions and outcomes.
Shape responsible innovation
I help organizations identify practical opportunities for AI and emerging technology while keeping human needs, risk, and implementation realities visible.
From human factors to enterprise strategy
Human factors foundation
Began applying behavioral research and human-factors thinking to complex systems, building the foundation for a career in UX and experience strategy.
Healthcare portfolio leadership
Began leading research and experience strategy across more than 200 healthcare products, later directing UX strategy across 28 clinical applications.
Federal journey strategy
Synthesized mixed-method evidence across complex service journeys to reveal systemic friction and support executive experience decisions.
Enterprise platform and AI strategy
Connected customer insight, enterprise workflows, and technical constraints to influence platform priorities, service improvements, and a human-centered AI roadmap.
The perspective behind my work
My approach is shaped by formal training, experience inside complex environments, and a commitment to making systems work better for the people who depend on them.
Human factors foundation
EDUCATION · HUMAN FACTORSM.S. in Aeronautics with a concentration in Human Factors Psychology, completed with a 4.0 GPA.
Clinical perspective
NEUROLOGY · EMERGENCY MEDICINEEarly experience as an EEG technician and emergency-room medical scribe gave me a practical understanding of high-stakes workflows and human needs.
Mission-driven leadership
FOUNDER · PODCAST CO-HOSTFounder of AutismWish and co-host of the Embracing Autism Podcast, extending strategy, community building, and advocacy beyond my consulting work.
Cross-domain perspective
FEDERAL · HEALTHCARE · ENTERPRISEExperience across regulated, high-stakes environments helps me recognize patterns, translate between disciplines, and adapt strategy to complex organizational realities.
Let’s solve something complex.
I’m interested in principal and director-level opportunities where customer insight, product strategy, and systems thinking can shape meaningful decisions.