Lia McCabe, UX Researcher
Lia McCabe, UX Researcher
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Previous Clients

Case Studies

Enterprise System Optimization

The Georgia Tax Tribunal needed to improve the quality control process within its digital petition system. I led discovery research to identify systemic issues impacting accuracy and efficiency, uncovering key insights that informed new product direction and workflow improvements.

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Improving Conversion in Digital Lead Flow

Tainotek sought to streamline their lead submission experience during a period of increased demand. I led usability research to identify barriers in navigation, functionality, and user expectations, translating findings into recommendations that improved clarity and reduced friction.

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Reducing Friction in Authentication Experience

Frequent user complaints highlighted friction in the login experience. I led design and experience improvements to simplify flows, clarify system feedback, and reduce user confusion.

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Designing a Mobile-First Experience for Increased Accessibility

AutismWish needed to support users accessing their platform via mobile devices. I redesigned the referral process to better align with user behavior, improving accessibility and usability for families navigating the application process.

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